Nov 11

The John Lewis Christmas advert is NORMAL

I didn’t see nostalgia or giving in the 2025 John Lewis Christmas advert.

As a therapist working with families I saw the beauty of normality and the privilege of the pain and loneliness that comes with parenting often, only accented by micro moments of joy in the teenage years!

The advert everyone’s talking about

Every year, the John Lewis Christmas advert sparks debate. Some see this year’s as a sweet story about connection between father and son. Others see nostalgia for simpler times.

But there’s a deeper message sitting quietly in the background: the normality of parenting.

The normality of a teenager sitting at the table with earphones in. The normality of eye-rolls and silent answers. The subtle nervousness of the son, realising his Dad has found the gift …. The internal pressure he places on himself, the quick exit from the table ….”Will the gift have the message and the meaning I wanted it to have – will Dad get it ?” The normality of the gentle push and pull between closeness and independence.

The rubber band of attachment

Parenting through the teenage years can feel like holding a stretched rubber band that has lost its springy ping.

In the early years the band is tight, your baby and toddler want to stay close - tiny hands, constant questions, endless check-ins. Frequent and powerful moments where your child pings back to your open arms to be comforted or to show you the stone they have picked up.

If the world was an ideal place, this is the early stages of a child forming a secure attachment to their primary care givers, where confidence is built around trusting parental responses, self-worth is developed and support is accepted. This is the best possible foundation for a child, but as children grow, the dynamic of a secure attachment changes, the rubber band between you and your child stretches further and further away.

They explore, they test, they question you. Then they ping back for reassurance, safety and warmth but not as often, often choosing to navigate these things for themselves or with friends. The rubber band in the teenage years loses its elasticity, just like old knicker elastic.
Psychologists have long described this as a vital part of development. Erik Erikson, known for his stages of psychosocial growth, explained that adolescence, known as Erikson’s Stage V of development is all about Identity v’s Identity confusion. Adolescents are in a constant battle of who they are and what they want to be.

The foundations of identity are built in early childhood through their relationships with primary carers, i.e. you, but in adolescences it’s also when they push parents away, not out of defiance, but as practice for independence, preparing for becoming an adult, where peers beliefs and values become a consideration in their own identity. 

When they pull away, it’s not rejection

What looks like a moody teenager is, in truth, a young person learning who they are without you.

They need to stretch that rubber band until it almost pulls apart with ease. They need space to make choices, sometimes risky ones, like staying out late, trying alcohol, or making impulsive decisions.
Behind the silence, the grumbles and the constant application of headphones to block out family life, is actually a teenager trying out their own, newly formed world, albeit in the safety of their own family.
 They block you out, they appear to not care, they want to be solo. But yet when the proverbial hits the fan …. They for a brief moment open up their insular world to you. Allowing you in for comfort or connection only to close the doors again. Eventually the rubber band is cut. The moment when I realised I could never live again in my family home. This moment is what we unknowingly work towards as parents... this means you have done a good job raising your child.

When they come back to you—whether it’s for a cry, a chat, or a cup of tea you’ll know the bond is still there. It’s quieter now, but it’s strong.

What the advert really gets right

The genius , although all genius has faults, of this John Lewis advert isn’t in the gift-giving. It’s in the stillness.

The father looks across the table at his teenager, unsure how to connect. The teenager, half-present and half in his other solitary world, does something small but meaningful. A shared moment. A glance. A glimpse of that rubber band still holding, just enough to ping them back together for a short moment of embrace. But even then you can see how fleeting it is. As soon as the father and son connect the boy jests “Dad!” as the father starts dancing. That is concealed embarrassment, a small moment where the son starts the process of retreating back into his own world. And it’s not a bad thing. It’s love in adolescence. It’s messy, quiet and sometimes painful for us parents, but it is normal and a privilege.
If there was one bit of advice I would give you, when you do get a hug from your child, especially a teen , never been the one to pull away first. Let them do it. The physical and emotional connection will be fleeting but let them control it .

So yes, the John Lewis Christmas advert is about giving, even if you can’t buy a Vinyl in John Lewis.

But the greatest gift it shows is this: permission for normality.

Permission to let your teenager stretch that band, knowing that even when it’s pulled thin, it’s still there.
gee eltringham

The founder

I started twigged out of both personal urgency and professional insight.
As The Toolkit Therapist and parent to a neurodivergent child, I experienced first hand the overwhelm and isolation families often face after a diagnosis.
Frustrated by the lack of practical, empathetic support, I set out to create what I couldn’t find: simple, evidence-based tools that make everyday life easier.
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